In recent years, information technologies are increasingly penetrating our lives. Automation and computerization of various spheres of activity have long ago lost their innovative meaning. This is what already emerged yesterday, exists today and will be developing at a pace to be envied tomorrow. A significant development has also been observed in the sphere of leisure and gaming industry. Both new types of games and new types of gaming services emerge. However, the most drastic change is marked in economic relations and the ways of gaming systems monetization. Many intangible assets become tangible ones, a lot of stuff that was virtual as recently as yesterday, is now gaining quite real economic foundation.