The basic concept of Mambo24 was developed in May 2013. The goal was to create a single automated online platform for making profitable purchases in 3 most popular areas of e-commerce: goods, food and products delivery, air tickets. The project founder is Emin Garayev. He has been engaged in the creation and development of offline and online projects for more than ten years. During this time, a large-scale analysis of domestic and foreign e-commerce markets was held and the main problems encountered by online stores in their daily practice were identified. It includes: lack of active and useful loyalty programs for regular customers, difficulty in delivering goods to customers, low level of trust in online stores and others. These problems solution was laid in the development strategy of the project.